Developed in 1875 by Inocencio Alvarez and Mannin Garcia, this brand immediately showed its quality by winning gold medals in four universal expositions between 1885 and 1900. But it really took off after its acquisition in 1903 by Jose Rodriguez Fernandez, known as “Pepin.” Named for the lovers in William Shakespeare’s tragedy of the same name (written circa 1596), the brand also is traditionally credited with the introduction of the “Churchill” shape in honour of the British statesman Winston Churchill (note the name of the factory shape for this size: the “Julieta 2.”).